Create Wayfinding
Guide people with projected light.
Project paths, arrows, icons, zone markers and information onto floors and surfaces — clear, reconfigurable, and without adding a single piece of physical signage. A Rosco Image Spot with a custom gobo turns wayfinding into light.
When signage would solve it — but shouldn’t
People need to be guided: to an entrance, along a route, into a zone, away from a hazard. The default answer is physical signage — but signage is permanent, adds clutter, dates quickly, and often fights the architecture it’s bolted to.
Projected light does the same job differently. A framing projector with a custom gobo places an arrow, icon, path or message directly onto the floor or wall, exactly where it’s needed — crisp and legible — then changes when the layout does, without a trace left behind.
It’s wayfinding that respects the space: information when and where you want it, and nothing when you don’t.
Signage made of light
Paths, arrows & icons
Any wayfinding graphic becomes a custom gobo — directional arrows, zone icons, room names or a brand mark, projected onto floor or wall.
Placed exactly, kept crisp
Framing optics and keystone correction keep the projected marker sharp and square, even from a concealed, oblique fixture position.
Reconfigurable, residue-free
When the route or layout changes, re-aim or swap the gobo — no adhesive, no holes, no dated signage to remove.
A brand, underfoot
Projecting a logo onto a store floor is the simplest form of this idea: a bright, sharp brand mark that greets customers at the threshold and can move or change with a promotion — no printed decal, no floor vinyl to peel up.
The same technique scales to full wayfinding: directional cues in a lobby, zone markers in a car park, or safe-path indicators in a transit space — all in projected light.
What shapes a clear result
Legibility underfoot depends on optics, artwork and floor conditions. CFATS can prepare the gobo and test the projection first.
Arrows, icons and text translate to glass or steel gobos differently. We advise on the medium for crisp, legible wayfinding.
Reflective, patterned or dark floors change legibility. We assess the real surface to set brightness and gobo style.
Fixtures mount out of reach and out of sightline; we plan positions that stay clear of obstruction and glare.
If markers must update with events or layouts, we plan for quick gobo swaps or re-aiming from the outset.
Guiding people through a space?
Send us the routes and markers you need, and we’ll turn them into projected light — tested, specified and supplied for your Australian project.